Case study · Marketplace MVP
Marketplace MVP for a beauty tech startup
A two-sided marketplace where freelance beauty experts and salons list their services, take bookings and sell products, shipped as an MVP to test the market.
Client
Details Withheld
Industry
Beauty and personal services
Location
Details Withheld
Services
Marketplace development · Mobile app development
2
Sides of the marketplace, sellers and customers
5
Core modules shipped in the MVP
2
Revenue streams, services and products
01 · The challenge
A marketplace idea with no way to test it.
A beauty tech startup wanted freelance experts and salons selling services online, and customers booking and paying in the same place. They needed enough of it built to put in front of real users, on a tight timeline, before committing to the full product.
Service listings vary by provider, pricing and availability, so the data model had to hold all of it from day one
Sellers needed to manage their own services and calendars, or the startup would be doing it for them
Without a working product there was no way to know whether either side of the market would show up
02 · What we built
Both sides of the market, in one release.
A Flutter marketplace with a seller portal and a customer experience sharing one backend. Providers list services, set their own prices and availability, and sell products alongside; customers search, book and pay.
Service listings
Providers create their own services and set pricing and availability, without going through the startup's team.
Search and booking
Customers browse what is available nearby, pick a time and book it in a few taps.
Integrated payments
Payment between customer and seller is handled securely inside the platform.
Seller dashboard
One place for providers to manage services, prices, availability, appointments and sales.
Product sales
An ecommerce side so providers sell beauty products alongside the services they offer.
03 · The result
Needs a number from the client.
For an MVP story the natural figure is the build duration - "Live in X weeks" - and the live page only says "a tight timeline". Ask for the placeholder; "Live and taking real bookings."
The startup put a working marketplace in front of real providers and real customers, and found out which parts of the idea held up before building the full product.
Both sides of the marketplace went live together, so the concept could be tested as a whole
Providers manage their own listings and calendars, which kept operations off the founding team
Feedback came from people actually booking appointments rather than from research
RP IT Solutions understood our vision from day one and delivered an MVP that brought it to life.
Details Withheld
Technology
Front end
Flutter
Back end
Node.js · TypeScript
Database
MongoDB
Integrations
Payment gateway
Services used
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Marketplace MVP · Beauty and personal care
A two-sided marketplace where freelance beauty experts list services, take bookings and sell products, shipped to test the market.
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