Performance marketing
Marketing measured by results, not reach.
Paid search, paid social and the pages they lead to, run as one plan and judged on cost per lead or sale.
Written plan and estimate in 2 working days
Replies within 30 minutes
Plain-language reports on what moved
Tell us what you want to grow
We never share your details.
5/5 on Google · 57 reviews
5/5 on GoodFirms
5/5 on Clutch
Certified Zoho Partner
What we build
What we run
One plan across the channels that bring you customers, with the budget moving to whatever is working.
Channel planning
A clear split of budget across Google, Meta and LinkedIn, based on where your buyers are.
Paid search
Google Ads campaigns aimed at people already looking for what you sell.
Paid social
Meta and LinkedIn campaigns that reach the right audience and bring them back.
Creative testing
Ad copy and visuals tested against each other, so the winners get the spend.
Conversion rate optimisation
Landing pages and checkout steps improved so more of each click turns into a result.
Tracking and dashboards
One view of spend, leads and sales across every channel, updated automatically.
Tools
The tools we work with.
You get access to the same data we see.
Marketing
Google Ads · Meta Ads Manager · LinkedIn Campaign Manager · GA4 · Google Tag Manager · Looker Studio
How a project runs
Five steps, and what you get at each one.
01
Brief
We learn your goals, customers and competitors, and ask about anything unclear.
02
Audit and plan
A written review of where you stand and a plan you approve before any work or spend.
03
Launch
We put the plan into action, starting with the changes most likely to move results.
04
Measure and refine
We track what is working, cut what isn’t and shift effort to what is.
05
Report
Regular plain-language reports on what changed and what comes next
case studies
Web apps we have shipped.
All case studies →
Supply-chain portals for Portillo's
Two secure portals for franchisee ordering and head-office fulfilment, with live FedEx and UPS shipping and automated stock.
Coin grading portal for a US company
Online booking, a customer wallet and a grading-results dashboard, all connected to HubSpot.
Client Reviews
What clients say, in their own words.
Excellent
Rated 5/5 across 57 reviews on Google
Read all reviews on Google →
Its a very very Genuine and Experienced Marketing Team for Lead Generation and Digital Advertising for your Product… Special Thanks to Rajan and Komal… Regards.
Excellent and professional work. Rajan and his team are easy to communicate with and offer an extremely high level of service. Highly recommended!
Engagement Models
Three ways to work with us.
The model and its terms are agreed in writing before anything starts.
Monthly retainer
Ongoing work with a set scope each month. Best for steady, compounding growth.
Project
A defined piece of work, such as an audit or a site migration. Best for one-off needs
Hourly
Time and materials with a weekly timesheet. Best for small or occasional tasks.
You pay Google, Meta and LinkedIn for ad spend directly, from your own accounts. Our fee is separate.
About our services
Performance Marketing
- Performance Marketing Services
- What is it?
- Why Invest
- Our Approach
- What We Cover
- Why RP IT Solutions?
- Get Started
Performance Marketing Services That Deliver Results You Can Measure
When you invest in digital marketing, you want more than clicks - you want results. That’s the promise of performance marketing. At RP IT Solutions, we provide performance marketing services designed to help businesses generate leads, sales, and conversions in a cost-effective way.
What Is Performance Marketing?
Performance marketing is a model where you pay only when specific actions are completed, like a lead, sale, click, or download. Unlike traditional marketing, where you pay for exposure, performance marketing is fully measurable and outcome-driven.
Why Invest in Performance Marketing?
Here’s why businesses choose performance marketing:
You pay for real, trackable outcomes - not just visibility.
It’s budget-friendly, as you control your spend and scale based on results.
Campaigns are flexible and can be optimised continuously for better performance.
It offers valuable data and insights to guide future marketing decisions.
Multi-channel opportunities mean you can reach your audience across platforms.
Whether you’re a startup or a large business, performance marketing gives you the ability to grow faster while managing risk.
Our Approach to Performance Marketing
At RP IT Solutions, we build performance marketing campaigns that align with your business goals. We don’t just run ads, we help you acquire customers cost-effectively and at scale.
Our services include:
Campaign planning and setup: We design campaigns based on your target audience, product, and goals.
Platform selection: We choose the right mix of Google Ads, social ads, display, affiliates, and more.
Ad creation: We write compelling copy and design creatives that drive action.
Bid management and optimisation: We adjust bids and strategies to maximise ROI.
Conversion tracking: We set up tracking so you know exactly what’s working.
Reporting and insights: We provide clear reports that highlight performance and next steps.
What We Cover
Our performance marketing services span:
Google Ads (search, display, shopping)
Social media ads (Facebook, Instagram, LinkedIn, X)
YouTube ads
Affiliate and partner marketing
Retargeting and remarketing
App install and lead generation campaigns
Why Work With RP IT Solutions?
Here’s why businesses trust us:
Experienced team with a focus on performance metrics that matter.
Transparent reporting - no hidden numbers or jargon.
Flexible pricing and campaign structures that fit your budget.
Scalable strategies so you can grow at your pace.
Full support, from planning to ongoing optimisation.
We don’t just spend your budget, we treat it like our own, ensuring every rupee works as hard as possible.
Let’s Build a Performance-Driven Strategy
If you’re ready to drive more qualified leads, grow your sales, and see measurable results, we’re here to help. Let’s work together on a performance marketing strategy that delivers.
FAQ
Frequently Asked Questions
What is performance marketing?
Performance marketing is a digital strategy where you pay only for measurable actions like clicks, leads, or sales.
What channels do you use for performance marketing?
We use Google Ads, social media ads, display ads, affiliate marketing, and more.
How soon will I see results?
Performance campaigns can start generating results within days of launch.
Can you optimise my existing campaigns?
Absolutely. We audit and refine campaigns for better performance.
Do you help with creatives and landing pages?
Yes. We can assist with ad creatives and advise on landing page optimisation.
Can I scale my campaigns as I see results?
Yes. We plan campaigns that can grow along with your success.
How is performance marketing different from traditional marketing?
You pay based on results, not just impressions or reach.
How much does performance marketing cost?
Costs depend on your goals, channels, and target audience. We can provide a custom quote.
Do you handle both paid search and paid social?
Yes. We manage Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
Do you provide reports?
Yes. We share regular reports with clear metrics and insights.
Is performance marketing suitable for small businesses?
Yes. We tailor strategies for businesses of all sizes.
Will you sign an NDA for my project?
Yes. We’re happy to sign an NDA to protect your business information.
Related services
Contact us
Tell us the number you want to move.
Send a few lines. A senior engineer replies within 30 minutes with questions, not a sales deck.
We never share your details.