Case study · SaaS platform
Lead generation and CRM for real estate agents
Agents launch their own Facebook and Instagram campaigns in minutes, and every lead that comes back stays inside the app.
Client
Details Withheld
Industry
Real estate software
Location
Details Withheld
Services
SaaS development · Mobile app development
Minutes
To launch a campaign, down from days
2
Ad platforms built in, Facebook and Instagram
100%
Third parties holding lead data
01 · The challenge
Agents paid agencies to run their own campaigns.
Real estate agents wanting leads from Facebook and Instagram had to hire a marketing agency to set the campaigns up. The leads came back days later, split across spreadsheets, email and WhatsApp, having passed through a third party on the way.
Every campaign needed an outside agency, so simple changes took days and cost money
Leads arrived scattered across spreadsheets, inboxes and messaging apps with no single record
Agents were handing their prospect data to vendors they had no control over
02 · What we built
Campaigns and the CRM in one app.
Agents enter the project details, launch the campaign straight to Meta, and work the leads in a CRM that never sends the data anywhere else.
Meta API, Launched
Lead generation campaigns run on Facebook and Instagram through the Meta API, Launched from inside the app.
Launch in minutes
Agents fill in the project details and the campaign is live, with no agency brief and no waiting.
Built-in CRM
Leads are managed in one place, with WhatsApp messages, notes, status changes and reminders against each one.
Leads stay private
Lead data is stored only in the app, so nothing passes through an agency or any other third party.
One dashboard
Campaign performance and incoming leads in a single view, so agents can see what is working and adjust it.
03 · The result
Campaign setup went from days to minutes.
An agent can take a new project from brief to live campaign without leaving the app, and every lead it produces lands in their own CRM.
Agents run and adjust their own campaigns instead of briefing an agency and waiting
Leads arrive in one CRM rather than three places, with status and follow-ups tracked against each
Prospect data never leaves the platform, which was the client's hard requirement
"RP IT Solutions delivered a robust SaaS platform that revolutionized how we run marketing campaigns."
Details Withheld
Technology
Front end
Flutter · Next.js · Tailwind CSS
Back end
Node.js · TypeScript
Database
PostgreSQL
Integrations
Meta API · WhatsApp
Services used
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